Today
A stand for one task.
Guests scan the menu code. The interaction ends when the menu opens.
A proposal for 7AM Bakers & 7PM Diners
FROM
MENU
TO MORE.
Make the first interaction at the table as considered as everything else. One effortless tap for the menu. One clear path to the next visit.
7AM × 7PM · Pererenan, BaliBuilt around what already works
THE MENU
IS ONLY
THE START.
7AM already uses a QR stand on the table to open its menu. It works. The opportunity is to make that gesture feel as premium as the coffee, pastries and dining around it.
A beautifully branded NFC piece replaces the stand. Guests touch their phone to open the menu immediately. A discreet QR remains on the piece as a backup. Beneath the menu, they can discover the existing rewards program, reserve a table or find another 7AM location.
No app for the guest to install. The destination can be updated as menus and priorities change, while the physical piece stays on the table.
The table, reconsidered
SAME PURPOSE.
BETTER PRESENCE.
The table is the most repeated physical contact point in every outlet. Make it useful without letting the sign take over the setting.
The proposal
A premium touchpoint with room to grow.
Guests tap for the menu. The same surface can also lead them to the rewards program, reservations and the right next step.
The NFC image is a proposal visual. The final product design and placement would be approved by the 7AM team.
A focused mobile experience
ONE TAP.
FOUR CLEAR PATHS.
The menu stays first. Every additional option has a purpose and can connect to a service 7AM already runs.
OPEN THE MENU
Send the guest straight to the current menu for that outlet. No extra choice before the primary action.
See existing outlet menus ↗BOOK THE NEXT VISIT
Show reservations at the outlets that offer all day dining and 7PM Diners.
See 7AM reservations ↗JOIN THE CLUB
Introduce 7AM's existing membership and points program. Registration remains with their team.
See the membership program ↗RETURN & SHARE
Find other outlets, follow 7AM and leave an honest review after a good visit.
Explore 7AM outlets ↗A brand built across locations
FOUR OUTLETS
IN BALI.
Each piece can open the right menu and booking path for its own location. The design stays consistent while the destination is tailored.
7AM Bakers · 7PM Diners
Pererenan
Menu first. A natural path back for dinner.
7AM Bakers
Umalas
Bakery, coffee, dining and a reason to return.
7AM Bakers · 7PM Diners
Ubud
Guide guests from daytime discovery to the evening.
7AM Bakers · 7PM Diners
Sanur
Menu, reservation and more in a busy dining space.
7AM also lists Senayan City, Grand Indonesia and Margo City in the Jakarta area. A successful Bali rollout can become one consistent system across all seven listed outlets.
View all outletsBeyond the dining table
MORE WAYS
TO CONNECT.
AT THE COUNTER
A compact piece can point to the membership program or to takeaway bakery products after a purchase.
AT THE EXIT
A timely invitation to follow 7AM, book again or share an honest review. No reward is tied to a review.
FOR BUSINESS
7AM already has a wholesale platform for bread and pastries. A dedicated sales card can take interested cafés and hotels directly to that offer.
Start at one Bali outlet
PILOT FIRST.
SCALE WITH
CONFIDENCE.
Start at Pererenan, where the 7AM and 7PM journey can both be tested. Agree the exact number of tables on site, then extend what works to Umalas, Ubud, Sanur and the Jakarta area.
01
REPLACE SELECTED TABLE STANDS
Menu first through NFC, QR available as a backup.
02
ADD ONE COUNTER TOUCHPOINT
Make the existing membership visible when the guest is ready to return.
03
ADD A FOLLOW UP TOUCHPOINT
Reviews, reservations and other outlets after the meal.
04
REVIEW USE BY PLACEMENT
See scans and trends by location, then refine the destinations.
Bookings, membership signups and reviews need separate attribution to be reported as outcomes. This proposal does not assume access to 7AM's internal systems.
7AM Bakers × Tap & Grow
LET'S MAKE
THE TABLE WORK
HARDER.
A more elegant menu moment. A clearer path to loyalty, reservations and the next visit. Built for one outlet first, ready to grow with 7AM.